Objectives

• Launch the venue with a highly publicized grand opening event in the first quarter of 2010.
• Minimize wastage, loss and theft through up to date inventory control systems and management.
• Maintain control of costs and operations through strategic management and computer automation.
• Maintain total beverage costs below 20% of beverage revenue.
• Achieve a high-quality of customer service through the Customer Feedback Committee and website.
• Implement a guerilla marketing program aimed at creating buzz through word-of-mouth without using overt advertising.
• Attain sales exceeding 10 billion Rp. in second year of operations.
• Reach break-even point within 3 years of operations.